‘Pacific Rim’ Viral Marketing Campaign Continues with Jaeger Blueprints
With the countdown to the first public trailer for Pacific Rim in full swing, the Guillermo del Toro-directed film has begun to unleash a barrage of viral marketing material onto the Internet. So far, the Kaiju-tracking Pacific Rim website has released a slew of memos, false news footage, and emergency alert tests.
In the last two days, that website has also released a bevy of images that will appeal to the giant robot lover in all of us: A series of blueprints for the Kaiju-battling, humanoid vehicles known as Jaegers.
So far, Pacific Rim‘s promotional materials have dealt largely with the scale of the disaster associated with the titanic, extra-dimensional Kaiju. Now, fans thirsty for details about the much-hyped production are finally getting a glimpse at the other side of the fight – several images of blueprints for the human-piloted Jaegers have been released to the public.
Check out all the currently known models in the gallery:
These giant robot designs reveal little about the plot of Pacific Rim, but certainly give an idea of its design aesthetic. The mech models range from bulky monsters (such as the towering, Russian-designed Cherno Alpha) to the sleeker, almost Iron Man-esque Gipsy Danger. Despite Guillermo del Toro’s previous insistence that Pacific Rim is not an homage to either Japanese monster movies or manga, some of these designs (especially the Striker Eureka and Crimson Typhoon) have a definite anime-inspired feel to them.
According to the date stamps scattered along the Pan-Pacific Defense Corps map, the Australia-based Striker Eureka is the latest and most advanced model of Jaeger, joining the fight in 2019. By that same metric, the Japanese apparently pioneered Jaeger design with the Coyote Tango in 2015. Does this mean that the Coyote is the “long-lost” Jaeger design piloted by Pacific Rim‘s protagonists? Given the arc of all promotional materials, probably not. At the same time, the implied timeline is interesting food-for-thought for Pacific Rim‘s future timeline.
Of course, it’s not guaranteed that all – if any – of these Jaeger designs will appear in the final film. While it would be awesome to see the massive Cherno Alpha and four-armed Crimson Typhoon take on horrors from beyond, there’s only so much time and budget to work with. As such, it’s probable that few of these featured robots will take the center stage.
At the moment, the most those looking forward to Pacific Rim can glean from these blueprints is that the effort to defeat the Kaiju will be an international and ever-evolving one. As we wait impatiently for the film’s first trailer to be released, this will have to be the thin gruel that we nourish ourselves upon.
Pacific Rim will smash its way into theaters on July 12th, 2013.